WHEN politicians and public figures are in a spot, they’ll find ways to squirm their way out. SOPs are often not enforced at these events, exposing media personnel to politicians who meet over 100 people a day. The Jan 5 press conference had a 13-page statement, but it didn’t answer what the media wanted. Suddenly, they forget that they’re public figures and that there’s always a cost to the celebrity life they crave. These guys, who wax eloquent about algorithms, data and social media influencers’ impact, suddenly don’t know what to do for their clients.
