Musk called himself the “Dogefather” and used a cartoon dog as Doge’s first logo. Doge, Musk said, took the same approach. Musk’s Doge speedrun belonged to the “any%” category. Musk called George Soros a “system hacker” who was funding a “fake asylum-seeker nightmare”, while NGOs were bankrolling “fake protests” against Tesla dealerships. Before and during his time at Doge, Musk repeatedly referred to what he was doing as “reprogramming the matrix”.