The panel discussion was moderated by Qassem Naim, the Data, Privacy & Measurement Council Chair for IAB New Zealand. Similar to when data management platforms (DMPs) quietly faded away, replaced by customer data platforms (CDPs). What are your tips for optimising data while delivering on customers’ privacy expectations? While a lot of people are concerned about the changes, it’s exciting that the first-party data management and solutions are developing more quickly as a result. Panel moderator:Qassem Naim, Chair IAB New Zealand Data, Privacy & Measurement Council.
