As of 2025, Anta — based in southeastern Fujian province — commanded 23% of China’s sportswear market, surpassing both Nike and Adidas. He launched the Anta brand in 1991. A wave of global sportswear giants surged into China, squeezing local players like Anta and domestic rival Li Ning. “Arc'teryx and Salomon are some of the best-run brands in China,” said Shaun Rein, managing director at China Market Research Group. Beyond that, the Anta brand has limits as to how far it can go outside Asia.
