How to use data to get audience attentionIt’s time to start using attention data to better inform advertising campaigns and reduce wasted spend, says Magnetic Data CEO Phil Townend. Townend addressed members of the advertising industry during an event run by the data solutions startup at Te Papa Wellington last week. His keynote speech, Unlocking the attention economy, discussed how marketers can better capture audience attention, especially in a world where consumers are constantly overwhelmed with stimuli. First and foremost, understanding audience attention is key to reducing wasted advertising spend – defined as those moments in ads when less than 20% of viewers are still actively looking. Townend highlighted the need to use attention data to inform the role of each media channel and build creative content that maximises the limited attention available on different platforms.

However, the NZ dollar and the Australian dollar have not lost ground against the USD, remaining close to the middle of recent trading ranges at 0.6150 and 0.6650 respectively. The prospect of Australia increasing interest rates over coming months when everyone else (NZ excluded) is looking to cut interest rates is a real and growing probability. The Yen will remain under downward pressure until they actually make a decision to increase interest rates. New Zealand’s domestic inflation problem – identify causes and enact solutionsOver recent years this column has repeatedly highlighted and documented the “elephant in the room” problem New Zealand has with permanently high domestic/non-tradeable inflation. A stronger NZ dollar will only eventuate if you push NZ interest rates well above US interest rates.

By Jenna EdwardsTwo talented Pakuranga College dancers are off to Arizona in the United States to compete in the World Hip Hop Dance Championship from August 3-10. Emily Cooper, who’s in year 10, and year 12 pupil Emily Muir are performing in the Rangers crew from east Auckland’s Jaye’s Dance Studio, alongside former Pakuranga College pupil Alexia Hamilton. The Rangers crew has competed in the Hip Hop International New Zealand competition for the past three years, but this is the first time they’ve placed in the top five and qualified to take their talents to the world stage. We improved our result at the Hip Hop International New Zealand competition by six places this year, but we can do more in the lead-up to Arizona. Most of us have experience dancing in other international competitions, but this is the pinnacle.

We will also get key inflation data from the EU, Canada and importantly from Australia on Wednesday. Meanwhile, Japanese CPI inflation rose in May to 2.8%, up from 2.5% in April. In India, their early PMIs rose to faster expanding levels in both sectors. The decline comes as the median sales price climbed to a record high of US$419,300 (NZ$685,000). The Kiwi dollar starts today unchanged from Saturday at 61.2 USc.

[Image: Planet Rugby/ Supersport]You almost expect All Blacks coach Scott Robertson to arrive with a long broom hoisted over his shoulder when the first squad of his tenure is revealed in Christchurch this evening. Sam Whitelock, Brodie Retallick, Richie Mo'unga, Aaron Smith, Dane Coles, Shannon Frizell, Nepo Laulala and Leicester Fainga'anuku, all members of the All Blacks squad that travelled to the World Cup in France last year are no longer available, or eligible, for selection. Ardie Savea and Scott Barrett are the front runners for All Blacks captain. Lock Barrett captained the Crusaders when Robertson was coach. No 8 Savea captained the All Blacks eight times under Ian Foster.

Auckland: More cops on beat to fight rising CBD crime welcome news for business ownersAuckland business owners in the central business district are welcoming new police initiatives to put more cops on the beat in the face of rising crime. The announcement about the establishment of Community Beat Teams and launch of Operation Safer Streets in Auckland came as some business operators warned crime is out of control. - Sponsor Promotion -The truth about the reason the NZ Police shut their Central Auckland Station on Fort Street NEVER gets examined b y the lazy mainstream media. The disgusting right myth is that NZ is an over taxed, over regulated economy when that is total bullshit! …there is only 37 inspectors of rental properties for 300 000 terrible rentals?

Locke belonged to a generation that still believed in a world that could be, through struggle, relieved of its chains. That struggle constituted the core of a life lived with purpose, courage and determination. would, no doubt, have been surprised to discover that Keith Locke was ...

When paramedics arrived, Paul had no pulse, wasn’t breathing, and wasn’t able to be revived. The argument happened while she and the teenager were driving around Te Puke, near Tauranga. On seeing Paul on foot, it’s alleged Ronaki threatened she would get the teenager to run him over. The Crown says Paul said, “do it”, and he egged them on, before the teenager hit him twice with the vehicle. He said it wasn’t a trial about what did or did not happen, but about intent.

Then, when the All Blacks joined them after their time off, it was about getting them to understand the changes. He said by the time they went to Japan for their preseason games, what he wanted was taking shape, and it grew from there. Cotter said Tuipulotu, playing two weeks after he was expected to be out of action with a medial ligament injury, was inspirational. "This is part of the team that's been so pleasing, it's been everybody pitching in, doing what they can to achieve the objective we started with at the beginning of the season. "That's been a good growth for this team; keep things simple, and when things are simple we know what we're doing and can do that to the best of our abilities.

Photo / Jeff TollanRepresentatives from a trans-exclusionary lesbian group have taken legal action against the Wellington Pride Festival after it refused to let the organisation hold a stall at its 2021 gala. Wellington Pride Festival (WPF) board co-chair Tasmin Prichard said they chose not to allow the stand after the community alerted them to Lesbian Action for Visibility Aotearoa’s (Lava) anti-trans views. The case was escalated by Lava to the Human Rights Review Tribunal after Human Rights Commission mediation. It’s not always easy, but we welcomed about 9000 visitors at Out in the City 2021, hosted about 80 stalls and received incredibly positive feedback. “Lava complained to the Human Rights Commission and in December 2021 engaged in mediation with the Pride board but no resolution was reached.

Representatives from a trans-exclusionary lesbian group have taken legal action against the Wellington Pride Festival after it refused to let the organisation hold a stall at its 2021 gala. Wellington Pride Festival (WPF) board co-chair Tasmin Prichard said they chose not to allow the stand after the community alerted them to Lesbian Action for Visibility Aotearoa’s (Lava) anti-trans views.

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Photo / APChinese call it “runxue” or “run-ology” — the study of escaping China and taking your wealth with you. The word became popular inside China in 2022, when Beijing’s draconian Covid lockdown incited people to dream of a life abroad. An estimated 15,200 Chinese millionaires are predicted to emigrate this year, up from 13,800 who actually left China last year, Henley & Partners said. Preferred destinations in a world riven by conflict should be safe, so geographically remote places such as New Zealand and Australia are sometimes favoured. But even after such obstacles to migration have been overcome, wealthy Chinese can find life overseas brings a whole new set of unfamiliarities.

He said it was challenging for The Warehouse, which still largely purchased product from elsewhere and sold it on, to compete with that. Photo: RNZ / Cole Eastham-FarrellyA tough environmentTimes are tough for most retailers at the moment, and The Warehouse is no exception to that. "The cost of doing business at The Warehouse is quite high versus other retailers. Losing sight of its core businessAnalysts said there was also a sense that The Warehouse needed to find its identity again. He said The Warehouse would need to reposition the "red sheds" as somewhere consumers wanted to go, for a reason.

Photo: 123rfJob-seekers say it is not uncommon to be facing off with hundreds of applicants in the current market, and some employers are deploying Hunger Games-style tactics to weed out winners. RNZ reported on Friday the number of job applicants per advertisement is almost three times as high as it was in 2019. One applicant, Natalie, said even jobs that were not likely to be "dream" roles for anyone had 150 to 300 applicants each time. "It's troubling to find out that my internal experience has invalidated me from consideration, and I am concerned that the recent redundancies and competitive job market will primarily impact primary carers." The problem is job shedding is occurring at the same time, so the market can't absorb redundant workers.