Moves up 5 places in overall ranking with brand value growth of 46% Awarded Brand Rating of AAA–CEAT, the tyre brand manufactured in Sri Lanka by CEAT Kelani Holdings, has been ranked the most valuable consumer brand in the country’s ‘Motor’ segment in the 2021 Brand Finance rankings, and has moved up five places in the overall list. Sri Lanka’s highest-selling pneumatic tyre brand by far, CEAT also received an ‘AAA–’ Brand Rating from Brand Finance. We are therefore proud to be ranked among the ‘Movers and Shakers’ in this year’s Brand Finance rankings.”According to Brand Finance, the Brand Value is computed on the basis of separate values assigned for Brand Strength, Business Performance and External Changes. London headquartered Brand Finance is the world’s leading independent, value-based brand strategy consultancy, with offices in over 20 countries including Sri Lanka. Brand Finance helped craft the internationally recognised standard on Brand Valuation – ISO 10668, and the standard on Brand Evaluation – ISO 20671.
