One of the key drivers will be reducing its sales backlog to 12.11 billion baht from 29 billion baht in the first half, he said. "We have adjusted our business strategy from presales to prebuilt for single detached houses since the second quarter, which will be reflected in the second half," Mr Piya said. "We've also shifted our unit prices to between 5 million and 10 million baht, up from 3 million to 5 million baht, to avoid bank mortgage lending rejections." In the first half, Pruksa recorded 2.42 billion baht in net profit on revenue of 20.55 billion baht, down 21% and 14% respectively year-on-year. Revenue from single detached houses and townhouses fell by 11% and 7% to 4.27 billion baht and 10.63 billion baht, respectively.

Source: Bangkok Post August 15, 2017 23:48 UTC