CAIRO – 5 October 2021: A sudden and unexpected outage of social media platforms late on Monday hit the whole world, causing everything literally to stop. Ten years ago, no one could’ve even noticed that something was going on, but after so many years of depending on social media in life, work, socialization and even education and research, six hours of social media outage, caused the world a lot of money and raised even more questions. Currently, the country with the most time spent on social media per day is the Philippines, with online users spending an average of three hours and 53 minutes on social media each day. In comparison, the daily time spent with social media in the U.S. was just two hours and three minutes. And, may this blockage be a chance for a quick pause to ask, what if social media went down for real, and for all?