Britis­h advert­ising vetera­n Sorrel­l says postpo­nement was logica­l stepTOKYO: The decision to postpone the Tokyo Olympics until 2021 will be welcomed by the sponsors who pay hundreds of millions to be associated with the event, British advertising veteran Martin Sorrell has told AFP. Faced with growing international pressure, the International Olympic Committee on Tuesday delayed the July 24-August 9 Games, a move never before seen in peacetime in the Olympics’ 124-year history. “The (local and international) sponsors would prefer next year in any case given the chaos that is going on at the moment,” he said in a phone interview. I say there has been nothing like it before — the only comparison is wartime,” he said. “I have experienced several in my life, such as the oil slump of the 80s, the dotcom in 2001 and 2008.

Source: The Express Tribune March 27, 2020 13:30 UTC