‘Did I buy it just to make myself feel better?’: Why Gen Z can’t stop spending but also feel guilty about it
Why are Gen Z individuals feeling guilty about spending money? (Source: AI Generated) Why are Gen Z individuals feeling guilty about spending money? Das observes this behavioural shift clearly: Gen Z approaches money with far more immediacy than older generations who prioritised long-term assets. “Many Gen Z earners save and spend simultaneously without a clear hierarchy. (Source: AI Generated) Gen Z approaches money with far more immediacy than older generations who prioritised long-term assets.
Source: Indian Express January 13, 2026 13:11 UTC
