Between January and May, volumes have grown by over 150% against the same period last year in the replacement market and revenues have kept pace in the domestic market. The investment, when fully made, will result in an increase in two- and three-wheeler tyre capacity by 25-30% and doubling of off-highway tyre (OHT) capacity from the current levels. We used this phase for a thorough and careful design process, during which we studied market trends and riders’ needs. Europe, as a market, is far more advanced and challenging for any brand that is entering it. Our sales and trade marketing teams were amongst the few that were active all through the pandemic period, and these efforts paid off well to help instil confidence in trade.

Source: The Hindu July 03, 2021 17:03 UTC