‘From Better Value to Simply Better’: How Dunnes Stores kept its foreign rivals at bay to win the grocery shopping warsAgainst fierce competition, the Irish chain led by Margaret Heffernan reaffirmed its position as the supermarket leader over Christmas. We look at the success of a brand that went from bargain basement to top drawerTop of the podium: Dunnes Stores boss Margaret Heffernan. Illustration: Michael GleesonJohn Meagher Today at 06:30It was one of the best-known slogans in Irish retail history. “Better value beats them all”. For Dunnes Stores, it was a mantra that ensured that price-conscious shoppers flocked through its doors.

Source: Irish Independent January 24, 2026 13:00 UTC