‘Game of Thrones’ Hijacks Bud Light’s Super Bowl Ad to Pump Its Return - News Summed Up

‘Game of Thrones’ Hijacks Bud Light’s Super Bowl Ad to Pump Its Return


Over the past seven seasons, characters on the critically acclaimed “Game of Thrones” have lied, cheated and killed for the throne. As the show enters its final season, HBO is asking: “What would you do for the Throne?”Apparently, a lot. Anheuser-Busch InBev SA let HBO hijack its Super Bowl commercial, in one of the biggest and boldest marketing...


Source: Wall Street Journal February 04, 2019 00:22 UTC



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