A group of young entrepreneurs from Pune are now planning to revive the market for such blankets through an e-commerce platform. A group of young entrepreneurs from Pune are now planning to revive the market for such blankets through an e-commerce platform. Once considered an indispensable part of a household, the traditional woollen blanket of Maharashtra — the ghongadi — has lost much of its ground over the last few years. A group of young entrepreneurs from Pune are now planning to revive the market for such blankets through an e-commerce platform — Ghongadi.com. “Known as natural thermal blankets, a ghongadi is relatively easy to maintain and has a longer lifespan than other blankets.

Source: Indian Express August 06, 2017 00:59 UTC