She’s slim and wants you to know exactly why: she’s using Wegovy, a prescription drug originally developed to treat diabetes that’s become a popular drug for weight loss. I do not want any of you feeling sick.”She’s what’s called a patient influencer. “We need to understand if patient influencers’ content is influencing patients, and influencing doctors to prescribe certain medications,” she says. Patient influencers can do this thanks to some of the world’s most permissive laws on prescription drug marketing. There are no published figures on the size of the patient influencer industry – but all indications are that it’s booming, says Willis.

Source: The Guardian March 17, 2023 11:23 UTC