These are some of the findings of a study on the Indian haircare market by Nielsen, a global market research firm, that pegs the Indian haircare industry size at more than $3 billion. Incidentally, while urban consumers spend more than rural on haircare, the former category is also thinking beyond basic haircare. According to the study, urban consumers have moved to specific problem solving and styling products. Substantial opportunity“The opportunity for haircare to address specific consumer needs, in the way the personal care industry has, is substantial. According to the study, premiumisation is a clear avenue for growth in the haircare industry as the current growth of the premium segment is between 1.3 times and 1.6 times as compared to with overall haircare category.

Source: The Hindu December 21, 2018 17:04 UTC