Nathaniel WoodA female-led canned wine startup is using $14 million in fresh funding and a distribution deal with E. & J. Gallo to expand beyond its successful direct-to-consumer business and onto the shelves of some of the nation’s biggest retailers. But it’s now a $240 million market, according to data provider Nielsen, up 65%. Gallo will now distribute Bev’s canned wines. The hard seltzer craze has popularized cans—and Bev’s canned wines have seen a lift from the trend—but it’s also attracted some copycat competitors into the hot space. During the call, Babel told Peabody that “women shouldn’t fight each other,” according to the lawsuit that later was filed in September.

Source: Forbes February 16, 2021 17:14 UTC