Los Angeles, USA, Apr 1 (EFE).- In a country as passionate about sports and entertainment as the United States, few events ignite passions as much as March Madness, the head-to-head showdown between the nation’s best college basketball teams, which also brings with it a major business. The men’s title game, which will monopolize the attention of American basketball on Monday, April 4, is a particularly high-profile event. The professional NBA will even pause its busy regular season on Monday so as not to be overshadowed by the NCAA final. Television rights are a prime example of the impact of March Madness. Up to 100,000 visitors are expected in the cradle of jazz for the Final Four, according to local outlet nola.com.

Source: Forbes April 01, 2022 17:17 UTC