Facebook reacted differently, allowing the same statement to go unflagged. Facebook generates 98 percent of its revenue through ads. Blackout Tuesday “really had a very significant role on our platforms,” Ms. Everson added, with hundreds of companies pausing their spending. Nike, Anheuser-Busch and others each slashed their daily Facebook and Instagram spending by more than $100,000 in early June, according to the advertising analytics platform Pathmatics. Some smaller advertisers — including authors, therapy providers and payment companies — described their break from Facebook as a protest against the platform and its subsidiaries.

Source: New York Times June 09, 2020 19:52 UTC