But then, he discovers Tubi where he can watch programs for free, including ones that are not on Netflix. On its service, there is a category called “Not on Netflix” that highlights programs that aren’t on Netflix. But Tubi said that it does not see Netflix as a direct competitor. The thinking is that consumers will use more than one streaming service and will be attracted to its free price. A spokesman said the company mentioned Netflix and HBO Max in the ads as examples of the streaming wars and that it’s fine if the ads are viewed as free advertising for them because Tubi sees itself as complementary to those subscription services.

Source: Los Angeles Times November 18, 2019 12:56 UTC