‘Sauna is the new pub’ – how Scandi health trend is refreshing Ireland’s coastal towns - News Summed Up

‘Sauna is the new pub’ – how Scandi health trend is refreshing Ireland’s coastal towns


In Donegal, sea swimmers are beating the drizzle with a warmer twist on wellnessDonegal’s thriving sauna culture is breathing new life into sleepy coastal towns and villages in the slack season, creating jobs and buzzing community hubs at weekends. At 11am on an overcast Sunday at the pier in Portnablagh, the ocean is a clear aquamarine, and the car park is already bustling with people ready for their morning sauna and dip in the crystal waters of Sheephaven Bay.


Source: Irish Independent February 23, 2026 17:32 UTC



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