New Delhi: Three months after its record-shattering performance at the box office, Salman Khan-starrer Sultan is all set for its television premiere on 15 October. The Yash Raj Films produced sports drama will be aired on Sony Max and Sony Max HD and is expected to fetch Sony Pictures Networks about Rs.30 crore in advertising and sponsorship revenue from the premiere. The first airing on Sony Max is expected to be followed by Sultan’s telecast on the flagship Sony Entertainment Television. The price tag for the presenting sponsor, OPPO, is pegged at between Rs.6.5 crore and Rs.8 crore. Also read: Decoding star-led satellite TV film dealsSony hasn’t skimped on promoting the film for the premiere.

Source: Mint October 06, 2016 11:06 UTC