A report by Similarweb, a web ranking platform, has revealed that traffic on X, formerly Twitter, has declined by 14% year-on-year in September 2023, marking one year of Elon Musk’s ownership of the company. The report is contrary to Elon Musk’s and X CEO, Linda Yaccarino’s recent claims that traffic has increased significantly on the platform. It added that in the US, where about a quarter of Twitter.com’s web traffic originates, September traffic was down 19%. Not only XSimiliarweb in the report, however, noted that the decline in traffic over the period was not unique to X as other social networks also had negative traffic. “If Elon Musk wanted to build traffic to his social media profile, surely there must have been a cheaper and easier way.

Source: New York Times October 18, 2023 05:11 UTC