Young workers can drive an extra $1.9 trillion in corporate profits if given support to adapt to new realities of work, shows a study titled ‘The Born Digital Effect’ conducted by Citrix Systems. Comprising millennial (born between 1981 and 1996) and Generation Z (born after 1997) workers, Born Digital is the first generation to grow up in an entirely digital world and now account for most of the global workforce. The study gathered opinions from 1,000 business leaders and 2,000 knowledge workers across 10 countries, including India, to understand what Born Digital wanted from work. Some 76% of Indian workers preferred to retain a remote or hybrid work model, or a four-day week, post-pandemic. Only a fifth of Indian business leaders used instant messaging apps like Slack or WhatsApp for work purposes, compared with almost 90% of Born Digital employees.

Source: The Hindu May 26, 2021 17:26 UTC