The quote is simple – and oddly destabilizing – because it signals who controls AR momentum and why funding choices now matter to creators. If you build AR experiences, are you ready for a year of tighter windows and harder choices? Why the ‘AR Fan Number One’ remark rattled developers this weekThe remark resurfaced in coverage on December 12, 2025; developer uncertainty rose. “AR fan number one,” Cook said in prior interviews, and contemporary coverage in December 2025 resurfaced that wording to underline who in the industry is publicly signaling confidence. What will this remark mean for AR developers in 2026?

Source: New York Times December 27, 2025 21:06 UTC