Moonbug Entertainment Ltd., the company behind the blockbuster children’s show CoCo Melon, is trying to gain popularity by selling or publishing its company, according to people familiar with the matter. Moonbug is at a pace to generate about $ 100 million in profits this year by combining licensing, advertising and sales of products related to popular shows. Moonbug is trying to meet the growing desire for children’s content as the pipeline of popular shows from traditional TV networks runs out. According to Parrot Analytics, demand for children’s content has increased by nearly 58% since early 2020, well ahead of the overall increase in demand for content. Of a corporationNickelodeon is the brand that founded Mimo Studios, a content company for children.

Source: Wall Street Journal October 30, 2021 22:44 UTC