Though it was not a triumph, the Portuguese-born Oliveira Baptista — who had previously revived Lacoste — put out a solid and saleable collection of men’s and women’s designs that successfully pushed the house toward a focused and minimalist mood. Elsewhere, headwear cleverly morphed a 1950′s-style cloche hat with a Asian warrior headpiece — and provoked the clicking of guests’ cameras. But most of all, this was a commercially-minded collection, and demonstrated perhaps why LVMH selected Oliveira Baptista in the first place to head one of their premier fashion maisons. When Oliveira Baptista became creative director at Lacoste in 2010 he transformed the house over the eight-year stint. LVMH may well have been impressed by the designer’s proved skill at transforming a dwindling house into a commercial runway success story.-AP

Source: The Standard February 27, 2020 10:41 UTC