In order to avert an impending PR disaster, there are a few steps companies should take during the early stages of a developing crisis. Depending on the severity of the disaster, any other communications — social media, especially — should be paused until the crisis has been overcome. Communicate And Ask For InputTell what you know, what you don't know and when you will know what you don't know. Communicate, communicate, communicate. We get the detail of the crisis — what happened, the timeline and who's impacted — and get communication out quickly.

Source: Forbes April 24, 2019 12:15 UTC