Surrounded by—and participating in—innovative work on a daily basis, tech industry experts aren’t easily impressed. Below, 10 industry experts from Forbes Technology Council look at non-tech companies and organizations that are making big splashes in their industries through innovative uses of technology. Members of Forbes Technology Council talk about non-tech businesses and organizations that have impressed them by leveraging tech in a new or unique way. The Home DepotThe Home Depot invested billions in tech to bring an interconnected retail strategy to life. By melding its digital and physical storefronts, this non-tech business created highly personalized and frictionless omni-channel experiences for its modern consumers.

Source: Forbes May 14, 2021 12:00 UTC