As important as it is to be on top of the latest new social media trends, it’s also equally important to be constantly cleansing your social media strategy from consistent mistakes. These simple software platforms allow you to publish a piece of content on one social media platform and then auto-posts it to all the other social media networks for you. While this tool saves you time in the short run, it’s not an effective way to use social media. No Social Media Sharing ButtonsSimilarly, if your website doesn’t have buttons to quickly share pages back to social media, you also are missing out big time. Yes, engagement is great but spending social media ad dollars in the absence of a real strategy is just stupid and can seriously hurt your business.

Source: Forbes February 19, 2017 03:21 UTC