Nearly 124 million viewers watched the live broadcast of ICC WTC Final 2023 as per BARC data. Official broadcaster Star Sports said this was the highest ever reach garnered for any test match and 32 per cent higher than the previous ICC WTC Final 2021. Star Sports’ marketing campaigns, coverage standards, and ground-breaking programming exemplify our unwavering mission to serve sports fans across the country. This record reaffirms our conviction in the growth potential of sports and marquee sporting properties on TV,” a spokesperson for Star Sports said. This includes Asia Cup 2023, ICC Men’s World Cup 2023 and India tour of South Africa.

Source: The Hindu June 22, 2023 19:57 UTC