This is why all companies need to develop a plan for addressing negative claims that blow up on social media. To help, 11 members of Forbes Agency Council take a look at techniques for limiting the damage viral customer complaints can do to a company’s public image. Forbes Agency Council members discuss steps to take when customer complaints go viral. Grasp The Full Context FirstWhen social media crises strike, I always advise companies to get it fast, get it right, get it out and get it over. Drawing available data from across social media platforms allows companies to suss out the original source, assess the situation and better strategize.

Source: Forbes May 12, 2021 17:03 UTC