Forbes Agency Council members explore key customer engagement tools that every startup needs in its martech stack. Customer Service Software With NPS SurveysUsing customer service software that includes regular net promoter score surveys is a great way to get customer feedback that can be used for both addressing customer service issues and identifying your brand’s promoters for ambassador programs and more. Social-Media Based Customer ServiceSocial-media based customer service is no longer considered a perk; it’s now expected by most consumers. Employing chatbots as a first layer of customer interaction allows brands to be more responsive to their consumers and provide a higher level of customer service. An Email Automation PlatformEmail marketing automation continues to be an important tool in the martech stack, especially as we see a shift from the reliance on third-party data and cookies.

Source: Forbes August 17, 2021 17:03 UTC