Driving prospects to that content is only the beginning of the journey with them. Take Your Retargeting OfflineQuite often, the team focused on driving site traffic and the team focused on driving conversions are different. Web-powered direct mail leverages increased site traffic with browsing data the consumers share, which can be used to retarget via direct mail and drive conversion rates. Leverage Users’ BehaviorEven if your website generates crazy traffic, it doesn’t mean that it will bring you a ton of leads. You may find that content is driving traffic to your site, but that traffic isn’t converting.

Source: Forbes April 18, 2019 17:15 UTC