I can assure you that using Coca-Cola, Nike and Starbucks as the inspiration for your small business’ brand message will not help you win projects over your competitors as a solopreneur. For a brand message that's different & stands out, you MUST ask yourself different questions than the competition . Now is not the time to worry about offending or making your competitors look bad, in fact either of those would mean you have found a great brand message! The more uncomfortable or scared you are to use one of your truths as your brand message, the more effective it is likely to be! If you want to know what a Bada** brand is and learn more about creating your unique brand message you can read about it on my personal website HERE.

Source: Forbes March 13, 2019 20:48 UTC