A product or service must be absolutely perfect for their situation in order for them to buy. They know what they need to market to different audience segments, and they want solutions that are customized for their situation. “Most businesses, whether B2B or B2C, don't cater to just one type of customer, even if they do only sell one product or service,” writes Pamela Vaughan of HubSpot. “There is no one-size-fits-all customer, and there are usually several ideal customers for any given business.”Without audience segmentation, you’re painting in broad, abstract strokes to attempt to please everyone rather than creating individual portraits of the people you’re trying to engage. That approach not only wastes time, but it wastes resources that could be used in more profitable ways.”Audience segmentation isn’t a new concept.

Source: Forbes January 14, 2017 21:20 UTC