‘Mommy Drinking’ as a Means to Feel SeenSocial media use has given significant rise to the mommy drinking trend. “Mommy drinking is more than an individual health behavior; it has become a pop culture and social media phenomenon that is reinforced at different levels of society,” explained Abetz. ‘Mommy Drinking’ as a Call for Community“Because drinking had become so ingrained in everyday life—not only when adults socialized, but also at playdates and kids’ birthday parties—participants shared that this ubiquity, alongside the playful humor of mommy drinking culture, held the potential to both hide and perpetuate problematic and high-risk drinking behaviors,” explains Abetz. Mommy drinking allows mothers to bond over shared experiences of motherhood and find support in a relaxed setting. ‘Mommy Drinking’ as a Cry for HelpThe rise of mommy drinking culture is masking the deeper issues surrounding modern motherhood.

Source: Forbes June 18, 2024 14:35 UTC