Social media is one of the most effective marketing channels for companies of any size. In fact, it works so well that more than half of U.S. small businesses are planning to increase their social media marketing budget this year. Generation Z is at the forefront of social media -- they are extremely active on social networks, with half of Gen Z connected online via their smartphones for approximately 10 hours per day. Fabrizio Moreira, founder of recording company VIP Music Records, understands the marketing punch social media can deliver, when executed correctly. I recently spoke with Moreira, and asked him for his top social media marketing tips for Gen Zers.

Source: Forbes August 05, 2017 12:00 UTC