It’s where luxury brands can find their next path to growth, but for a variety of reasons they have been notoriously slow to follow it. While luxury brands have accepted that they must market online, they have been much slower to accept that they must sell there as well. Bain & Company recently reported online luxury sales growth is phenomenal, increasing by 24% in 2017. Such deals are expected to pick up in the future, as Mitchell-Keller explains, “The main reason physical luxury brands are acquiring digital brands is because they haven’t figure out the online equation yet. They are looking for help to reach the digital customer.”Putting our heads together, we think these 5 brands best exemplify the future of luxury online.

Source: Forbes February 26, 2018 19:30 UTC