We saw the introduction of ephemeral content on Instagram, changes in Google AdWords, innovations in live streaming, algorithm updates, and an overall increased focus on unique, creative content marketing. Live Streaming2016 was a big year for live streaming. Facebook launched their live streaming service, Facebook Live, and after partnering with a handful of publishers, rolled the service out to all users. Tough Mudder is a perfect example of a brand that uses live streaming initiatives to help connect with their audience. If your brand is new to ephemeral content, try starting with behind-the-scenes gifs or videos, brand announcement teasers, or snippets from events.

Source: Forbes January 11, 2017 14:23 UTC