If you’re looking for more insights into what makes members of Gen Z tick, there is no shortage of information available online. READ“Brand Takeaways From Gen Z’s Passion for AI Engagement”Marketers can learn a lot from Gen’s Z conversations with AI—starting with how important it is for this generation to feel seen. musebyclios.com“Why Gen Z Is Resurrecting the 1990s”Adults born after 1997 are nostalgic for an era that predates them because they’re captivated by what life was like in the analog past. Pair this New York Times opinion piece with an older New York Times Style story about why Gen Z is channeling 1990s fashion and your 2026 merchandising strategy will be all set. plumbclub.comUnderstand Gen Z’s Shopping HabitsThe Ask Gen Z podcast tackles the people, things, and ideas that inspire this generational cohort to spend, from their obsession with secondhand goods to how influencers affect their consumption habits.

Source: New York Times December 22, 2025 13:33 UTC