Customers’ loyalty is the end goal for marketers all over the world, a prize that guarantees to have shoppers coming back for more. Creating a lasting relationship relies on a selection of tools that can help build a loyalty program that reflects the consumers’ needs and the brand’s personality. Below, I highlight 5 ways to help keep your customers coming back for more. The “Customers who bought this item also bought…” feature adds credibility to the brand by sharing purchasing patterns from real consumer data. By leveraging data and implementing small changes, brands can bring together the marketing elements that best suit their customers, deliver a personalized experience and cement brand loyalty.

Source: Forbes June 18, 2017 06:21 UTC