Below are some of the best features you can leverage for your law firm to get more real estate on a Google search result (SERP). Before you dive in, you need to understand a few terms: structured data, schema, and rich results. : Specific code (much like html) used on a website to form structured data, which could help trigger rich results in Google. structured data. (1) “Understand How Structured Data Works | Google Search Central | Documentation.” Google Developers, developers.google.com/search/docs/appearance/structured-data/intro-structured-data.

Source: Forbes October 11, 2022 15:42 UTC