In the absence of suitable alternatives, she started freezing her fruits to make frozen smoothies to take on the go. The frozen food company makes nutritious plant-based food easily available to people nationwide. As Drori pointed out, “most convenient foods are not healthy, and most healthy foods are not convenient. Daily Harvest started out with a line of smoothies as the only product and has expanded to include 43 nourishing products that can be available instantly. Goldin’s experience opened her eyes to the potential market for flavored water and Hint flavored water company was launched in 2005.

Source: Forbes February 21, 2018 21:00 UTC