This is what I was thinking when I came across an excellent article in the Wall Street Journal: “So Long, Hamburger Helper: America’s Venerable Food Brands Are Struggling” by Annie Gasparro and Saabira Chaudhuri. In the article, the authors lay out how major food brands are struggling in the face of customer preferences for fresh fare and lower-priced store brands. Kellogg’s cereals, Aunt Jemima pancake mix, and Hamburger Helper are among the brands that failed to anticipate the unexpected and missed the need to innovate. Most of my corporate and entrepreneurial careers were spent in food and beverage trying to compete against established brands. I learned then what I know now:It doesn't matter how venerable your brand is – you are vulnerable for defeat if you don't stay ahead of the marketplace.

Source: Forbes August 05, 2017 13:52 UTC