The Escalade, according to Wall Street firm Morgan Stanley, delivers a fat $1 billion in profit to GM all by itself. They compete with each other more so than they do against foreign nameplates, especially in pickup truck and SUV sales. Navigator sales are up 63% so far this year on the strength of almost universal compliments from reviewers. Influential MotorTrend said this about the new Navigator: “The 2018 Lincoln Navigator has turned a page. Escalade sales are also up so far in 2018 at a time when sales of foreign competitors like Range Rover and Lexus LX are slipping.
Source: Forbes April 16, 2018 17:05 UTC