A Big Shift In China: Consumers Are Trading Down, Author Says - News Summed Up

A Big Shift In China: Consumers Are Trading Down, Author Says


"They're becoming more supportive and more nationalistic when it comes to Chinese brands," he said. They're still travelling overseas, but they're going not so much to America or the UK; they're now going more closer -- so Thailand and Japan. So in 2019, the premiumization drive that a lot of people said consumers would do is over, and they're now trading down. They're going to continue to double-digit (sales) drops this year. A. It’s too expensive to own a car in China, and a lot of Chinese -- younger Chinese especially -- tell us they don't even want to drive.


Source: Forbes March 17, 2019 05:55 UTC



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