Can you share any marketing best practices that should be kept in mind to drive that transformation from a marketing point of view? You’ve really got to be starting much earlier in the customer's mindset. I think if you say that you can buy your PC as-a-Service, it takes a bit for someone to really think through what that means. Like I said earlier, were are undergoing a huge transformation as a company from being seen as a device company to a solutions company. We've got to get every employee to really understand when we say we're becoming a solutions company, what does that mean?

Source: Forbes June 27, 2021 16:52 UTC