This time, though, Kurzrock tried something new: equity crowdfunding. The difference in equity crowdfunding (also known as regulation CF crowdfunding) — versus a platform like Kickstarter — is that it is federally regulated as if it were a mini-IPO. Dan Kuzrock: It's pretty misunderstood, and I don't want it to be overlooked as a way for companies to raise money. So there's regulations CF crowdfunding, which is for non-accredited investors, and then there’s regulation D crowdfunding, which is for accredited investors. An equity crowdfunding that, if you can get it right, is a piece of a broader strategy, but not as the solo strategy.

Source: Forbes March 20, 2021 13:00 UTC