To help sales operations leaders prepare, we recently published our sales operations planning assumptions, which describes five key trends that will affect sales operations in 2021. Dynamic sales planning. The goal of improving alignment between sales, marketing and customer success functions is not new; however, recent events have increased consideration of a single revenue operations team that includes sales operations, marketing operations and customer operations. At a minimum, sales operations leaders must look beyond just the sales function and improve collaboration with the other operations functions. To download Forrester’s 2021 Planning Assumptions guide for sales operations leaders, please click here.

Source: Forbes October 08, 2020 15:33 UTC